WORK
I’ve spent my career exploring, building, and innovating at the intersection of design, technology, and storytelling. As a creative director, my focus has always been on crafting impactful experiences through immersive worlds, intuitive tools, and narrative-driven platforms. I’m driven by curiosity, led by design, and always pushing to expand what’s possible across mediums.
Project Phoenix
A real-time 3D experience for digital identity, customization, and storytelling.
Android XR
Explored how AR could enhance daily life, with real-time translation that let users see live translated text through their glasses for more seamless communication.
Dunk Genesis Mods
A bold fusion of fashion and modular design, redefining sneaker personalization through collectible, swappable mods that brought digital creativity into the physical world.
Project Animus
A multi-year narrative arc culminating in the reveal of Animus digital collectibles while connecting story, community, and past campaigns across the RTFKT universe.
Project Exodus
An immersive, story-driven campaign blending animation, lore, and digital collectibles to launch and expand the CloneX universe into new, community-powered frontiers.
Tokyo Geisai Holograms
A world-merging celebration of art, design, and innovation at Geisai Tokyo marking the launch of the RTFKT x Nike AF1 collection with Takashi Murakami.
Dunk Wars
A competitive Fortnite mode built in UEFN, reimagining Bed Wars with a RTFKT twist, where teams protect their Dunk, gather resources, and battle for survival.
Meta Artisan Campaign
An immersive, quest-driven minting experience where the community united to revive a corrupted guardian robot, blending storytelling, gameplay, and cross-platform interaction.
Workerbot Digital Collectible
Designed and produced the Workerbot, a digital companion built by the Artisans to maintain the Rift Mark Two station and craft gear for explorers across the galaxy.
AR Glasses
Explored how AR could enhance daily life, with real-time translation that let users see live translated text through their glasses for more seamless communication.
Isle Gallery
An immersive cross-platform gallery space, designed for AR, VR, and web, as the default environment for new users to showcase art and ideas seamlessly across devices.
Poly Editor
A browser-based tool for configuring and publishing 3D assets, enabling creators to prepare, present, and share models for AR, VR, and web through the Google Poly platform.
ARC Novo Gallery
& Exhibition
Independent
An expansive virtual gallery reimagining how art is experienced. Built for web, mobile, VR, and AR to connect artists and audiences in an immersive, cross-platform digital space.
Block Isle
Google - Artist in Residence
A short-form, narrative VR experience built in two weeks, exploring a VR-first creative workflow using Google Blocks and Unreal Engine to craft an immersive, explorable world.